Play
A delightful universe of books, games & songs that make culture play fun for kids around the world. Made with love.
Talk
Books, videos and camps that inspire necessaryconversations on identity and cultural awareness in the early childhood years. COMING SOON!
Nurture
Imagination. Empathy. Creativity. Communication. Critical Thinking. Essential Life Skills for children in the 21st century.
What folks are saying.
It is a fantastic way to introduce India to your kids! The inclusive and unstereotypical nature of the products is why we love it!
The products are elegant, minimalist & quirky. As a parent raising kids outside India, it is products like these that truly help me get my children to understand the essence of India.
The A to Z of India series is such a creative way to teach ABCs with a splash of India culture. Now, Aadhav sees the letter A and says Auto! I love connecting our Indian heritage through the books, flash cards and puzzle!
Mishika loves the @indigrowkids Memory Match Up cards. The other day I was playing this game with her and when I said N for "Namaste" she automatically folded both her hands and greeted me. I was so surprised and emotional!
A much needed, well thought of products for kids (0-7yrs) that has India woven in it without being overbearing. Sameera LOVES the Memory Match Up & cute illustrations on them"
indigrow adda: the blog
Five No Brainer Tips to Nurture Cultural Identity and Awareness in Early Childhood – and Why it’s a Must-Do!

“My kid is too young, I don’t need to think we need to talk about cultural identity so soon, right?” Wrong! 5 easy ways to start diversity and inclusion conversations early.
Want to raise a bilingual or multilingual child? Don't believe these 5 myths.

Busting 5 top myths of raising multilingual kids in today's global world.
Understanding Transracial Adoption | By Susan Solomon Yem

My favorite photo of my daughter and me is one where we are seated side-by-side looking straight at the camera. What I especially like is that we have the same expression on our faces. That might not be so unusual, but nothing else about our physical appearance is similar. I am white and my daughter is Southeast Asian. According to data collected in...